Tuesday, November 10, 2009


Hoola Jewelry is a small jewelry business out of Chelsea that makes sterling silver pieces, (which we call Hoolas) that combine together on a sterling hoop to design an earring or on a bail to make a necklace. We provide the pieces or Hoolas and the customer designs the finished product. To my knowledge no one in the arts industry is doing anything like this. We are providing the "paint brush, paint and palate" and the customer is designing the finished product. I have attached a few photos from this last weekend in Chelseas Summer Festival for you to see how we set up a display (The 3rd and 4th are a sample, designed by the customer with pearls dropping down in various colors. She was very proud of her design.) The ladies absolutely love the idea and our sales have increased throughout these past 7 years of business. We have done shows in Chelsea, Petoskey, Farmington, Flint, Ann Arbor, Saline, Dexter; we also do home Trunk Shows throughout the state.We make 90% of the Hoolas here in Chelsea, please see attachment for a few close ups of product. The River Gallery in Chelsea, ( a nationally acclaimed art gallery) has invited us to do a shows in Aug for three days, both to support local Chelsea businesses but also because they love the "artistic" side of our concept.

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